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Written for credit unions without a marketing team.

Practical answers on member communication, engagement, and growth, including the parts where we tell you the answer isn't us.

What's in the program

Ostrich is one managed program, not a menu. These pages explain the pieces of it in detail.

Weekly member email

The engine everything else runs on, written, designed, and sent under your brand. Why most credit union newsletters stop, and what it takes to keep one going.
Member onboarding

New-member and indirect-member sequences. Why fewer than 1% of indirect borrowers ever become engaged members, and the thirty days that decide it.
Financial wellness site

A branded destination for your members. Why a literacy tool alone doesn't move the needle, and an honest read on Zogo, Banzai, and iGrad.

Guides & comparisons

Longer reads on how credit union marketing actually works at your size, and how to decide what to buy.

Financial Literacy Month playbook

April, four emails, one theme each. A plan that still works if you only have three hours for the whole month, plus what to skip.
Credit union marketing: where to start

Five things worth doing, five worth skipping, and how to work out which constraint is actually binding at your credit union.
Agency vs. managed service

What the difference actually is, what each costs, and an honest list of which agencies to consider, including when you should hire one instead of us.
Member engagement

What actually moves the number, what to measure, and how member journey mapping exposes the gap.
Digital marketing, channel by channel

Nine channels with a verdict on each, including why paid advertising is usually the wrong first dollar at under $100M in assets.

Choosing a vendor

If you're evaluating options, including options that aren't us, these are written to be useful even if you go elsewhere.

Buyer's guide: choosing a marketing partner

For a CEO who has never bought one. Four categories of vendor, twelve questions worth asking every one of them, and the red flags worth walking away from.
CU Solutions Group alternatives

Who CUSG is genuinely right for, when a specialist beats a bundle, and why league affiliation is a real advantage we can't match.
OMNICOMMANDER and Ostrich

One builds the place members arrive, the other is the reason they show up. Why these are complementary jobs more often than competing ones.
Prisma Campaigns and Ostrich

A capable platform versus an operator. One question decides which you need, and it is not a feature question.
Zogo: what it does well

A strong product whose usage stalls for reasons that have nothing to do with the product. Keep it, and fix the distribution.
Banzai: what it does well

Community sponsorship reaching classrooms, not your member base. Why that distinction matters in a budget conversation.
Digital Onboarding alternatives

Platform or operator? One question decides it, and if you can answer it, you already know which to buy.

More coming

We're building this out deliberately rather than all at once. Next up: the 2027 credit union conference list, a benchmark study on what credit unions actually spend on marketing, and newsletter and onboarding templates you can use whether or not you work with us.

If there's something you'd find useful, tell us. We'd rather write what people are actually asking for.