We organize our financial wellness sites around topics and life milestones, because that's how people think about money. If you're buying a car or paying off debt, you follow a path and find what you need.
That works when you're exploring. It doesn't work when you want one specific thing.
I found that out on a demo. We were getting ready to launch a credit union's new site, and I wanted to show them something specific. I couldn't find it quickly, on a site we built.
Nobody on the call asked for search. We had all these resources and no basic way to get to them.
We scoped it out and had it live a few days later. Now every site we run has a search icon in the header. Results show up as you type, and they only cover that credit union's own site.
If I can't find something on a demo, a member probably can't either.
